Our client leads a consulting firm and brought us in to give visual dimension to a grant-writing and distribution project they were wrapping up. We partnered with the City of Bessemer, the Birmingham Business League, and ARPA to bring the story to life.

We were asked to create a cinematic, unconcealed, yet emotionally captivating piece that would illuminate the hardship faced by citizens in need of these funds, while also honoring their pride and humanity. We filmed across housing projects, diners, police stations, and local businesses.

Our approach was to give the viewer a visceral seat in the journey. To do that, we relied primarily on handheld shots with longer takes and organic camera movement, allowing the story to breathe and feel lived-in.

Here’s an excerpt. Enjoy.